You give it the shape of your problem, and it builds a custom tool to solve it: repeatable, editable, and yours. Not software. Not another app. A tool made for your problem, by talking.
It lives on your computer, in plain files you own. Unlimited tools, unlimited edits, nothing you can break.
How it works
It builds you tools, not software: you describe the result you're after, and it builds and runs the thing that gets you there. Then you refine it by talking. Like 80% of it? Change the other 20% just by saying so.
A messy 34-minute standup goes in. Five finished files come out.
This is exactly what Forge looks like and how easily it works. Every step shown is a real capability. It's condensed for this video; in real life it asks you more questions to shape exactly what you want, and lets you edit and refine by talking or typing. And all the artifacts it produces are professional grade, not the snippets you see in the demo.
If you're on mobile, turn your phone sideways to see the whole demo screen.
When it's done, poke through the tabs — the messy transcript is in there too.
And here's the part that matters.
The tool it just built doesn't expire. Drop a transcript in next week, next month, next year: all five exports happen again, automatically. Real files on your own computer, no subscription holding them hostage.
Everything you build can feed everything else: the tasks from this meeting sort themselves into your to-do list, the shipping news updates your newsletter draft, the decisions land in your company log.
Explore to your heart's content. Everything is sandboxed, everything is saved, and anything you change rolls back. Curiosity without the fear tax.
Forge leaves the machine behind. That's the whole difference. You own the entire system.
What you're actually getting
Forge is a real agentic operating environment that runs on your computer: plain text files you always see and control, nothing built in a black box, with hard sandbox boundaries so it can't act outside its lane or wreck your machine without your say-so. Buy in and you get a runtime version of everything you see, plus an unlimited license to change it, extend it, and build anything else.
In the box
Day one, before you build a single thing, these four are already in place, ready to be wired into your world.
Capture anything from anywhere. Talk into your phone in the parking lot, drop a half-formed note at midnight, snap a pic you need. Next time you open Forge, you watch it work through the pile: everything sorted, triaged, prioritized, and filed where it belongs.
One task list that everything else feeds. The to-dos buried in your meeting notes, your captures, and your projects all land here, with what's due today at the top. Anything you build in Forge will automatically be captured and tracked for you.
A living page for every person in your world: what you last talked about, what you owe them, what comes next. Met someone, promised someone something? Capture it once and it lands on their page.
A free standalone site that can serve anything you want from your world. Check dashboards of anything you've built while you're mobile, or make custom web tools to use when you're working with clients.
Behind those four sits a whole catalog of other parts you can mix, match, and spin off into tools of your own. The four above are just the ones everybody needs.
What that turns into
My brother David owns a handful of rental properties, and every fact about them lived somewhere different. The furnace filter size for one unit was buried in an email from three years ago. He watched Forge work for a few minutes and said, "I wish I had all of my stuff this organized."
So now he does. In 20 minutes he built a mini landlord operations center. A tenant calls, a repair comes up, he spots the right filter at the hardware store: he talks into his phone and moves on with his day. The next time he sits down at Forge, he watches it all get sorted — filed by property, sitting next to everything else he knows, the follow-ups already on his list. And he built custom dashboards into his included website, so he can check any piece of info at any time.
The part everyone's talking about
"Agentic AI" is the phrase everywhere right now: an AI that doesn't just chat, but remembers, plans, uses tools, and spins up its own helpers to get real work done. The catch is that harnessing it normally means becoming a developer: building agents, wiring up connectors, managing memory and context. Forge bundles all of that inside and just hands you the result.
You never learn what a sub-agent or a connector is. You talk; it orchestrates. The power of agentic AI, without the PhD.
The invitation
Forge is the suit I mentioned on the homepage, the one you put on yourself. Just talk to it. Ask for the tool you always wished existed. Build the thing you assumed was someone else's job. You can't break anything while you try, and anything you make is yours to keep.
Own it
Buy the tier that fits and you own it outright. No subscription required to keep what you built.
$500 one-time
Unlimited tools, unlimited builds. Self-install, runs on your own computer, yours forever. Handles everything most people ever need.
+$2,000 one-time
Everything in Personal, plus the architect powers:
$10,000 up to 3 staff
One shared company brain, your team's playbooks, and a Forge for each person, built with you. More than three? Let's talk.
Optional, if you ever want it. You own your app outright without any of this.
The one thing you need
Forge is the harness; the brain is Claude. It runs on your own $20/month or $100/month Claude account, and I recommend the $100 Max plan for the best results (smarter model, faster).
That's your own account, paid straight to Claude. I'm not a Claude affiliate, and I make nothing from it. That relationship is entirely between you and Claude. And it's not money down a hole: the same subscription powers everything else Claude can do, far beyond Forge.
See Claude's plans →Straight talk
It doesn't do everything. That's the point.
Before you download
I built this to be safe. Claude Code is safe to begin with, and I've layered a walled garden on top for even more protection. Forge lives in its own little world and has to ask you first, with a pop-up card that states exactly what it's asking permission to do, before it deletes anything, touches a file outside its world, or goes out to the web. You approve those by hand, so you always see exactly what it's reaching for outside the garden.
But it's a framework, not a foolproof box. If you decide to be a giant idiot about it, pasting random junk off the web and rubber-stamping every card without reading it, you can still get yourself in trouble. That one-half-of-one-percent chance is on you. So, a quick check before you buy:
None of these stop you from downloading; they just make you think. If you wanted to check a box but couldn't, go take care of that first. If you're good: have fun. At download you'll get the real EULA + waiver, including a line that says you read this checklist and you're safe.
Get Forge
Download it, sign into your own Claude subscription, and go. No recurring fee to me, no platform to learn, no lock-in: just an agentic AI developer and a folder full of tools that are yours to keep, all on your own computer.
Windows today, Mac coming. One-time $500 to me plus your local sales tax (collected at checkout), all sales final (you get the whole thing the moment you download it). It runs on your own Claude subscription, $20/mo or $100/mo ($100 Max recommended for best results). That's your own Claude account, not a fee to me.
P.S. Rather have all of this done for you? That's the other thing I do. I'll build AI into your business myself, hands on the keys.
See the business side →