How Much Do Bloggers Make? Here’s A Simple Chart.

by Nate St. Pierre on March 19, 2014

If you look up the phrase “how much do bloggers make,” you’ll find a ridiculous amount of (often confusing) information. Since I’ve been in the business awhile, I thought I’d give you a super easy, bare-bones rule of thumb to reference when considering whether you could earn a living as a blogger. (Here’s a hint: don’t ever consider that.)

Let’s assume that you’re not selling any products, services, or running any custom affiliate deals. You’re just writing what you consider to be quality content on your personal blog, and you’re putting up display ads using Google AdSense. Congratulations, you’re a beginning blogger with delusions of grandeur!

In the interest of brevity, I won’t go into all the research and personal experience behind these numbers. I’ll just give you one easy data point and the chart.

For the average blogger, your ads will pay out around four dollars per thousand pageviews ($4 RPM). If you want to earn a full-time salary of just under $50,000 per year, here’s what you’ll have to do to get there:

bloggingIncomeChart

Be sure to note that the pageviews on the left are per month. If you’re consistently writing two posts per week, it means that each post has to average around 125,000 pageviews over the course of the year in order for you to earn a full-time salary.

Newbie bloggers, go check your stats and compare ’em to the chart. And don’t quit your day job. 😉

  • Let me head any outrage off at the pass here and give the disclaimer that this is for beginning bloggers mainly using display (AdSense) ads. Of course by the time you get to the higher traffic numbers listed above, you will have figured out more types of revenue streams and will be doing better financially.

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