I Am Retiring The Love Bomb Project

by Nate St. Pierre on April 7, 2013

Just over three years ago (which is a long time in Internet years), I decided to build a team based around the idea of leaving encouraging comments of love and hope on the blog posts of people who were going through a difficult time in their lives. You can take a look back at the ItStartsWith.Us blog to see where it all began, and then check out the Love Bomb site to see where it all ended up. The project grew from one small email request to many thousands of team members worldwide in a very short time. It was lovely to watch and be a part of.

Of all the things I’ve ever built, this project is the closest to my heart, even though I have deliberately remained the farthest from it in terms of leadership. I love the simplicity and effectiveness of the concept, but running this project specifically has always taken a large emotional toll on me. I am now entering a new phase of my life, and it’s time to clear the table of some of the older projects to make room for the new.

I could talk for a very long time about all the things this project has meant to the world and to me, but I want to keep this brief, so I’ll just mention one example from each:

It touched, changed, and saved lives.
Every week Love Bomb gave two gifts – the gift of love and hope to the recipient, but also the gift of shared connection to thousands of team members. It had a dramatic, sometimes instantaneously life-changing effect each week on the person who received the Love Bomb, but it had an equally life-changing effect on us team members over time. Every week, Love Bomb gave us the ability to step into someone’s life during their darkest hour, make a human connection, and truly make a difference. The impact of this cannot be overstated. For an investment of just five minutes per week, we got to see lives changed (including our own) in real time. Love Bomb was the best return on investment of any project I’ve ever seen.

It brought me closer to people.
I mean this both literally and figuratively. In a very literal sense, Love Bomb brought people into my life that I now consider dear friends. Lauren Lankford Dubinsky led the team in the early days, bringing both a heart for others and a good sense of humor to the project. We shared much laughter and many tears during those early days, and it’s been so cool to see her success with a meaningful project of her own over the past couple years.

For the most part I was able to maintain a professional distance from the people we reached out to with the project (lest that sound harsh, keep in mind it was for emotional protection), I couldn’t escape the impact of the most inspiring person we ever bombed, Laura Lawson. Over the years we have become infrequent communicators, but very real friends. I’m happy to say that she’s marrying the love of her life, and I had the privilege of providing some edits on her first book recently.

Lastly, and most importantly on a personal level, Love Bomb helped me develop a deeper sense of empathy than I ever had before. You know that phrase, “be kind, for everyone you meet is fighting a hard battle?” Well, it’s true. We get so caught up in our own personal day-to-day stuff that we sometimes forget or don’t even notice the life-breaking things our friends, family and neighbors happen to be going through at the moment. Love Bomb helped me open my eyes to the larger world around me. A world of trials and suffering and pain, yes, but also a world of kindness, connection, hope and love.

To all of our members over the years, a very sincere thank-you for giving of your time and joining us on this mission to change lives in just five minutes a week.

Mission accomplished, friends, and I hope to see you on the next project.

– Nate

Much love to some of our biggest team players


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